Related Courses

• Marketing Principles Undergraduate | 3 Credits

  CATALOG #10104102

  This course focuses on the marketing process as it relates to the operation of a business enterprise. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization. Special attention is given to the role and significance of evaluating customer needs, pricing, distribution, and promotion of products and services.

  Offered Collegewide

  Fall 2024, Spring 2025

• Selling Principles Undergraduate | 3 Credits

  CATALOG #10104104

  This introductory course is designed to acquaint the student with the principles of selling and applications to the marketing of goods and services. Special emphasis is given to developing the selling process. Included are customer relations, sales psychology, steps to successful presentation, closing techniques, and sales motivation.

  Online

  Fall 2024, Spring 2025

• Multi-Media Marketing Undergraduate | 3 Credits

  CATALOG #10104125

  Multi-Media Marketing provides an overview of advertising and public relations efforts in today’s business environment. The course will explore what is done in advertising and the reasons why. Public relations activities and their effectiveness will be discussed using real-world examples. Additional topics of study include the social and economic aspects of promotion.PREREQUISITE: 10104102 Marketing Principles.

  Online

  Spring 2025

• Sales Management Undergraduate | 3 Credits

  CATALOG #10104148

  This course examines the elements of operating as part of an effective sales team. As sales is a key component of organizational success, best practices from the industry will be explored. Additional topics include sales team structure, use of technology and issues in compensating and retaining salespeople. PREREQUSITE: 10104104 Selling Principles

  Online

  Spring 2025

• Business & Marketing Field Study Undergraduate | 2 Credits

  CATALOG #10104180

  This course will allow the student to analyze what specific occupational field(s) they are best suited for. Included will be an in-depth self-analysis, simulated job application and interviews, a career research report, and work-based experience(s). PREREQUISITE: Minimum of 36 credits of program coursework must be completed prior to enrolling in this course.

  Online

  Fall 2024, Spring 2025

• Customer Service Management Undergraduate | 3 Credits

  CATALOG #10104191

  This course equips learners to selectively hire, train, manage, and measure customer service providers as well as strategies to recover from difficult service situations. Topics include telephone/online etiquette, active listening and problem solving. Best practices in handling complaints, controlling stress and managing customer expectations will be explored. An examination of internal systems and policies that impact service to include customer relationship management software will be explored. This course is designed to help managers and supervisors of customer service representatives to increase customer satisfaction, loyalty and profitability.

  Offered Collegewide

  Fall 2024, Spring 2025

• Technological Applications in Marketing Undergraduate | 3 Credits

  CATALOG #10104110

  This course is designed to expose the student to current and upcoming technologies impacting the field of marketing.

  Online

  Spring 2025

• Social Media Marketing Undergraduate | 3 Credits

  CATALOG #10104189

  This course follows social media’s transformation of advertising from a mass medium to one-to-one communication with immediate feedback. Social media’s use for public relations and advertising as well as how to create and deploy a social media campaign will be the main focus of the course. The history and development of social media platforms will be examined as well as today’s ethical and legal implications of social media efforts.

  Online

  Fall 2024, Spring 2025