This course focuses on the marketing process as it relates to the operation of a business enterprise. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization. Special attention is given to the role and significance of evaluating customer needs, pricing, distribution, and promotion of products and services.
Pre-Requisites
There are no Pre-Requisites
Classes
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Marketing Principles (40592)
Online
Online
6/10/2024 - 8/2/2024
Days & Times:
Mon, Tues, Wed, Thurs, Fri: 7:00 AM - 7:30 AM
Facility:
ONLINE
Instructor:
Alex Birkholz
Tuition:
$482.60
Status:
Closed
Seats Available:
N/A
-
Marketing Principles (62491)
Online
Online
8/26/2024 - 12/16/2024
Days & Times:
Mon, Tues, Wed, Thurs, Fri: 7:00 AM - 7:30 AM
Facility:
ONLINE
Instructor:
Alex Birkholz
Tuition:
$482.60
Status:
Active
Seats Available:
10
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Selling Principles
Undergraduate | 3 Credits
CATALOG #10104104
This introductory course is designed to acquaint the student with the principles of selling and applications to the marketing of goods and services. Special emphasis is given to developing the selling process. Included are customer relations, sales psychology, steps to successful presentation, closing techniques, and sales motivation.
Online
Fall 2024
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Business & Marketing Field Study
Undergraduate | 2 Credits
CATALOG #10104180
This course will allow the student to analyze what specific occupational field(s) they are best suited for. Included will be an in-depth self-analysis, simulated job application and interviews, a career research report, and work-based experience(s). PREREQUISITE: Minimum of 36 credits of program coursework must be completed prior to enrolling in this course.
Online
Fall 2024
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Customer Service Management
Undergraduate | 3 Credits
CATALOG #10104191
This course equips learners to selectively hire, train, manage, and measure customer service providers as well as strategies to recover from difficult service situations. Topics include telephone/online etiquette, active listening and problem solving. Best practices in handling complaints, controlling stress and managing customer expectations will be explored. An examination of internal systems and policies that impact service to include customer relationship management software will be explored. This course is designed to help managers and supervisors of customer service representatives to increase customer satisfaction, loyalty and profitability.
Offered Collegewide
Fall 2024
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Managing Human Resources
Undergraduate | 3 Credits
CATALOG #10104198
Introduces the functions of Human Resource Management in the legal and social context of today's dynamic business environment. Topics include human resource development, employee selection, performance, appraisal, compensation, training, labor relations, affirmative action, and career management.
Offered Collegewide
Fall 2024
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Social Media Marketing
Undergraduate | 3 Credits
CATALOG #10104189
This course follows social media’s transformation of advertising from a mass medium to one-to-one communication with immediate feedback. Social media’s use for public relations and advertising as well as how to create and deploy a social media campaign will be the main focus of the course. The history and development of social media platforms will be examined as well as today’s ethical and legal implications of social media efforts.
Online
Fall 2024